---
title: Ad Targeting in a Multi-Screen World
description: Getting the multi-screen ad targeting right can be a real challenge. Download this whitepaper to find out how to unlock the mobile advertising opportunity.
---

# The Definitive Guide to Device Targeting for AdTech Platforms

**Updated in February 2024**

With the continued growth in device diversity, it's more important than ever for AdTech players to consider device targeting as part of the mobile advertising opportunity. Download our free eBook to learn more.

![adtech-hero-image](https://info.deviceatlas.com/hubfs/adtech-hero-image.svg)

## What's inside:

![Learn 6 methods](https://info.deviceatlas.com/hs-fs/hubfs/Learn%206%20methods.png?width=200&height=112&name=Learn%206%20methods.png)

8 ways to implement device level targeting

![Discover](https://info.deviceatlas.com/hs-fs/hubfs/Discover.png?width=80&height=80&name=Discover.png)

How device intelligence is used effectively in the AdTech space

![Real Time Bidding](https://info.deviceatlas.com/hs-fs/hubfs/Real%20Time%20Bidding.png?width=120&height=82&name=Real%20Time%20Bidding.png)

An overview of the Real Time Bidding (RTB) ecosystem

![Technology](https://info.deviceatlas.com/hs-fs/hubfs/Technology.png?width=117&height=72&name=Technology.png)

The continued impact of Google’s User-Agent Client Hints initiative